Email is far from dead. In fact, it’s one of the most profitable digital marketing channels in 2025. But the way brands use email has changed. Generic newsletters no longer cut it — customers expect personalized, timely, and value-driven communication. That’s where Enchant Digital Agency makes the difference. Specializing in email marketing and eCRM, Enchant helps businesses of all sizes build smarter campaigns that increase revenue, strengthen customer loyalty, and maximize ROI.
What Is Enchant Digital Agency?
Enchant Digital Agency is a global consultancy dedicated to email marketing, eCRM, and customer lifecycle management. With offices in London, Berlin, New York, and beyond, they partner with ecommerce brands, startups, and enterprises to create personalized customer journeys that drive real results.
Why eCRM Matters Today
Email vs eCRM
Email marketing is about sending campaigns. eCRM (electronic customer relationship management) takes it further — managing the entire relationship with customers through automation, personalization, and data-driven insights.
How Enchant Digital Agency Approaches eCRM
Enchant builds strategies that cover the customer lifecycle: acquisition, conversion, retention, and reactivation. Instead of chasing one-off sales, they focus on creating repeat buyers and long-term loyalty.
Core Services of Enchant Digital Agency
1. Strategy Development
A roadmap is the foundation. Enchant creates data-driven plans that map out which campaigns and automated flows deliver the biggest impact.
2. Email Design Systems
Consistency matters. Enchant designs modular templates that make emails fast to build, visually engaging, and always mobile-friendly.
3. Automated Customer Flows
From welcome series to post-purchase follow-ups, automated flows ensure customers receive the right message at the right time. Enchant sets up: welcome series, cart abandonment, browse abandonment, win-back, and loyalty campaigns.
4. Personalization & Segmentation
No one likes generic messages. Enchant uses behavioral and demographic segmentation to create personalized campaigns that resonate with each customer.
5. Deliverability Management
An email is useless if it lands in spam. Enchant manages technical authentication, list hygiene, and reputation monitoring to keep clients’ messages in inboxes.
The Role of AI in Email Marketing
AI tools can assist with subject lines, send-time optimization, and predictive analytics, but they don’t replace human creativity. Enchant Digital Agency blends AI with human expertise, ensuring campaigns feel authentic while benefiting from machine-driven insights.
Choosing the Right ESP
Many ecommerce businesses prefer Klaviyo, and Enchant is a Platinum Klaviyo Partner. They specialize in helping brands unlock Klaviyo’s full potential while also working with other ESPs depending on client needs.
Deliverability: A Hidden Growth Lever
Enchant Digital Agency ensures emails consistently land in inboxes by focusing on:
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SPF, DKIM, and DMARC authentication
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Reputation management
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Engagement-based list cleaning
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Monitoring deliverability trends
This attention to detail prevents wasted campaigns and ensures every email counts.
Key Metrics That Drive Success
Open rates alone don’t measure success. Enchant emphasizes:
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Revenue per recipient (RPR)
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Repeat purchase rate
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Customer lifetime value (CLTV)
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Flow contribution to revenue
These KPIs directly connect email performance to business growth.
Testing and Optimization
Enchant helps clients run structured experiments. They test subject lines, CTAs, layouts, and send times, constantly fine-tuning campaigns for better results.
List Growth Without Spam
Instead of buying lists, Enchant builds subscriber bases through:
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Value-driven popups
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Lead magnets and gated content
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Loyalty programs
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Double opt-in systems
This ensures email lists are filled with engaged, high-quality subscribers.
Beyond Email: Multichannel CRM
Enchant Digital Agency extends strategies beyond email with SMS campaigns, WhatsApp messaging, and push notifications. This ensures brands engage customers across multiple touchpoints without overwhelming them.
Packages and Pricing
Enchant offers tiered service levels:
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Launchpad: Essential templates and a few core flows
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Accelerator: Expanded automations, segmentation, and reporting
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Ultimate: Full eCRM strategy, advanced personalization, deliverability management, and optimization
These options allow businesses at different stages to find the right fit.
Why Brands Choose Enchant Digital Agency
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Recognized experts in email and eCRM
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Award-winning automation strategies
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Trusted by ecommerce brands worldwide
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Measurable ROI improvements, often within months
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Offices across the UK, EU, and US for global support
90-Day DIY Growth Plan
For brands not ready to hire an agency, here’s a starter plan inspired by Enchant Digital Agency:
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Authenticate your domain (SPF, DKIM, DMARC)
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Create a welcome series
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Add cart abandonment flow
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Segment your list by engagement
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Run an A/B test on subject lines
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Track revenue per recipient
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Prune inactive subscribers
Even simple steps can yield noticeable improvements.
Case Study: Fashion Ecommerce Growth
A fashion brand with 100k subscribers struggled with low engagement. Enchant Digital Agency restructured their flows, cleaned their list, and personalized campaigns. Within 3 months, email revenue increased by 50% and spam complaints dropped significantly.
Conclusion
Email isn’t just alive — it’s thriving. But in 2025, success depends on strategy, automation, personalization, and deliverability. Enchant Digital Agency leads the way by helping brands transform email from a one-way channel into a powerful growth engine. Whether you’re a startup or an established enterprise, working with Enchant can turn your email program into one of your most valuable assets.
FAQs
Q1: What makes Enchant Digital Agency different from other agencies?
Their exclusive focus on email and eCRM, combining technical deliverability expertise with creative strategy.
Q2: Does Enchant only work with large brands?
No, they support businesses of all sizes, offering flexible packages.
Q3: How quickly can I see results?
Most clients see meaningful improvements in the first 60–90 days.
Q4: Is Klaviyo required to work with Enchant?
No, while they specialize in Klaviyo, they adapt strategies for multiple platforms.
Q5: Is email marketing still effective in 2025?
Yes, when done right, email remains one of the highest-ROI marketing channels available.
